An industry warning hiding in plain sight.
In all the restructuring, crises, layoffs, program freezes, and boardroom fire-fighting, one risk in the German automotive industry remains almost completely overlooked:
Suppliers are starting to de-risk — and they are quietly preparing to leave.
For the last couple of years, OEMs have reduced internal staff and, in parallel, pushed development costs down to suppliers. But over the past 24 months, this dynamic has hit a breaking point.
OEMs have:
Slashed engineering budgets
Frozen or cancelled development programs
Cut outsourced work to the bone
Pushed pricing to the “lowest impossible level” with every means possible
Shifted focus inward while suppliers absorb the damage
This has already caused layoffs across Tier-1s and Tier-2s — not because suppliers lack capability, but because demand has collapsed or been devalued.
But here is the part the industry still hasn’t grasped:
Suppliers won’t wait forever. They are already diversifying.
As automotive work becomes unstable and underpriced, suppliers are shifting their attention to industries where engineering excellence is not only appreciated — it’s compensated fairly.
Industries such as:
🚆 Transportation
✈️ Aerospace
🛡️ Defence
🚛 Industrial mobility & heavy equipment
🛰️ Space systems
These sectors offer something automotive no longer guarantees:
Long-term funding
High engineering margins
Predictable programs
Premium pricing for premium capability
Stability instead of year-to-year panic
These industries don’t ask for the “lowest possible price.”
They ask for the best possible solution — and pay accordingly.
And suppliers are taking notice.
The Danger OEMs Don’t See (Yet)
Right now, German OEMs are preoccupied with existential issues:
EV competitiveness.
Software-defined vehicle delays.
Legacy cost structures.
Market share erosion.
Internal restructuring.
But while leadership attention is elsewhere, a silent shift is happening in the supply base:
Top talent is moving to defence and aerospace.
Competent Tier-1s are reducing automotive exposure.
Strategic suppliers are prioritizing industries with healthy margins.
Only the weakest or most dependent suppliers remain fully in automotive.
This becomes catastrophic when you consider the next phase:
What happens when sales finally recover?
Because they will.
Demand cycles turn. Volumes return. Programs restart.
And then OEMs will turn to suppliers and say:
“We need capacity. We need teams. We need senior expertise. We need software velocity. We need to scale now.”
But what if the suppliers who used to deliver that have already left?
What if the teams are gone?
What if the expertise has shifted to industries that pay for value instead of discounts?
What if the supply base has quietly reorganized itself toward safer and more lucrative markets?
This is not a theoretical risk.
It is already happening.
Let me phrase it differently:
What if the real crisis isn’t that suppliers are too expensive —
but that other industries value them more than OEMs do?
What if, while OEMs are negotiating the “lowest impossible price,” suppliers are already planning their exit?
What if, when the automotive market needs to scale again, the ecosystem simply isn’t there anymore?
The Bottom Line
Leadership inside OEMs is currently focused on survival.
But competing in the next decade will require more than survival instincts. It demands the courage to advance, to reinvent, to build new capabilities, not just cut cost.
And both survival and true advancement depend on one thing above all:
a healthy, committed, future-ready supply base.
Because neither survival nor innovation come from short-term savings — especially when those savings are extracted at the cost of quality.
Right now, many automotive suppliers are quietly discovering something uncomfortable for OEMs:
their healthiest future options may no longer be in automotive at all.
And may we not forget — just a decade ago, during the rise of hardware-software separation, OEMs already had to fill an innovation gap of their own making, after reducing their dependence on Tier-1 suppliers.
Are we about to repeat that cycle… but at a much larger scale?
“Nachtigall, ich hör’ dich trapsen”
Resillience does not come from short-term savings — especially not the kind that come at the cost of quality.
MEET THE WRITER
Damian Barnett …
is a seasoned Technology & Business Leader with global experience across the U.S. and Europe. Having held roles in Sales, Engineering, and as a former CTO and Marketing Lead, he brings a cross-functional perspective to the challenges of growth and transformation. Damian specialises in scaling teams and organisations, helping companies move beyond operational maintenance toward long-term, sustainable success and regularly shares his insights on leadership and transformation.
The views expressed here are Damian’s own and do not necessarily reflect those of his current or former employers.

